2015 promises to be a time of challenge and opportunity. Here are five tips for growing your business this year and beyond.

1. Provide incomparable customer service: We all know customers can make or break our reputation. Their experiences with our businesses develop over time, and we should be certain that each contact encourages them to return. Make sure you and your employees have customer experience as a top priority, and constantly search for ways to improve the overall customer experience.

2. Be organized: Every aspect of running a business has the potential to be messy and full of confusion, which is why it’s important to implement systems that keep you and your staff organized. Be sure you have agreed-upon procedures to manage your customer contacts, as well as your internal management operations. Developing orderly processes for all phases of your organization allows you to grow your business without sacrificing the service you provide.

3. Differentiate yourself from competition: Chances are there are a number of companies that provide the same type of service or product you do. What makes your business stand out from the others? What do you provide that is different? Why should a customer come to you instead of the competition? Understanding your customers and what’s important to them will help you determine how to position your company to answer these questions, allowing you to develop a strategy that distinguishes you from other companies. For example, many potential clients tell us that it’s difficult to contact their current accountant. Our rule is to return phone calls the same day so clients learn to count on our accessibility.

4. Know when to ask for help: As your business grows, you will likely discover that you can’t do everything (or at least do everything well). Delegation is the name of the game. You need to surround yourself with competent employees particularly suited to the tasks within your operation. Focus your attention on the tasks most profitable for your business, and count on your staff to take care of the rest. Remember those systems you developed? That framework ensures that everyone knows how things should be done, and allows tasks to be completed in a consistent manner.

5. Communication is key:We all agree that communication is one of the most important ingredients for success, in both business and our personal lives. Clear communication with your customers keeps you fresh in their minds and maintains your brand identity. Don’t forget that internal communication with your team is just as important. Remind employees who have contact with customers how best to represent your company, and request feedback from them regarding any customer concerns.

As always, if you have questions about any of the business growth strategies listed above, please feel free to contact us here at Mierendorf. We’re happy to help!